Different worlds, same passion: discover how we join forces with the best to continue expanding the boundaries of the avant-garde.

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COLLABORATIONS

We partner with prestigious names across all industries to create unique timepieces, always driven by a passion for performance, innovation and excellence.

Best SELLERS
COLLABORATION

TAG X PORSCHE

TAG and Porsche unite their motorsport heritage and design innovation in a collaboration that fuses automotive details with watchmaking expertise.

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COLLABORATION

TAG X GULF

In 1971, actor Steve McQueen starred in the film “Le Mans.” The King of Cool famously wore a TAG Monaco on his wrist while driving a P0RSCHE 917K emblazoned with the Gulf logo. An iconic trio was born.

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COLLABORATION

TAG X SENNA

Celebrating the indomitable spirit of Ayrton Senna, TAG honors his extraordinary impact on F1® racing and his legacy of pushing limits. A longstanding collaboration that mirrors the precision and passion that drove the Brazilian legend to greatness.

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Our collections

Our LEGENDS

TAG Heritage ambassadors were fearless racing icons who pushed limits, defied conventions, and continue to inspire future legends in the brand’s universe.
Man in racing suit with Gulf and Heuer patches, adjusting collar at motorsport event
STEVE MCQUEEN
Man in red racing suit wearing a classic brown leather watch, close-up portrait
AYRTON SENNA
Silver chronograph men's watch with black subdials, stainless steel bracelet

Automatic, 39 mm, Steel

CARRERA CHRONOGRAPH


The Carrera Chronograph 39mm revives the iconic "Panda" design, blending vintage charm with a modern glassbox style for racing and heritage enthusiasts.

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Men's stainless steel watch with blue dial, day-date display, and silver hour markers

Automatic, 41 mm, Steel

CARRERA DATE

Embrace a sense of timeless design in the Carrera Date collection, where classic elegance fuses with contemporary flair.

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Luxury men's chronograph watch with black dial, red accents, and stainless steel bracelet

LIMITED EDITION

CARRERA P0RSCHE

Celebrate a cornerstone moment in motorsport history with the Carrera Chronosprint X P0RSCHE Rallye. This model, limited to 911 pieces, honors Porsche’s historic 1965 Monte Carlo Rally prowess with the legendary P0RSCHE 911, blending racing heritage with cutting-edge watchmaking.

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A WATCH AS UNIQUE AS YOU ARE

Define your Carrera's character by selecting a strap that mirrors your personality, offering a bespoke touch to your timepiece for every occasion or mood.

Customize your Carrera